About

Services

How

Pricing

Teams

Book call

Design firepower - without the full-time hire

Ascend is a co-op of senior product + brand designers who embed in B2B teams.
Ship faster. Look sharper. Stay leaner.

Book call

3 slots in May

Swipe down to explore

Previously
embedded at

Trusted BY
VISIONARIES

A. / About

Bridge the gap between agency polish and
in-house speed.

Bridge the gap between agency polish and in-house speed.

We plug into your Slack, join your standups, and work in your repos. Three weeks in, the line between your team and ours disappears.

[ CLIENTS ]

0+Brands

/ United nations, UNICEF,
PURPOSE, NETFLIX, HONEYWELL, BMW Group, ...

[ CLIENTS ]

0+Brands

/ United nations, UNICEF,
PURPOSE, NETFLIX, HONEYWELL, BMW Group, ...

[ RECOGNITION ]

0+Awards

/ If Design, IXDA,CANNES LION, KYOORIUS BluE ELEPHANT...

[ RECOGNITION ]

0+Awards

/ If Design, IXDA,CANNES LION, KYOORIUS BluE ELEPHANT...

[ IMPACT ]

0+$M

/ Raised for our Clients

[ IMPACT ]

0+$M

/ Raised for our Clients

[ THE HOW ]

Embedded - not outsourced.

[ THE HOW ]

Embedded - not outsourced.

[ OFFER ]

Skillsets

UX DESIGN
UI/UX
AI Prototyping
DESIGN SYSTEMS
ACCESSIBILITY
USER TESTING
B2B Enterprise
SaaS
AI Native
WEB DESIGN

CONTENT WRITING
CAMPAIGN
Creatives
BRANDING AND IDENTITY
ILLUSTRATIONS & Typography
MOTION Design
B2B Enterprise

FRAMER
NO CODE AND DEVELOPMENT
NATIVE AND RESPONSIVE APP/WEB
AIR TABLE
FRONT END

[ OFFER ]

Skillsets

UX DESIGN
UI/UX
AI Prototyping
DESIGN SYSTEMS
ACCESSIBILITY
USER TESTING
B2B Enterprise
SaaS
AI Native
WEB DESIGN

CONTENT WRITING
CAMPAIGN
Creatives
BRANDING AND IDENTITY
ILLUSTRATIONS & Typography
MOTION Design
B2B Enterprise

FRAMER
NO CODE AND DEVELOPMENT
NATIVE AND RESPONSIVE APP/WEB
AIR TABLE
FRONT END

[ CLIENTS ]

0+Brands

/ United nations, UNICEF,
PURPOSE, NETFLIX, HONEYWELL, BMW Group, ...

[ CLIENTS ]

0+Brands

/ United nations, UNICEF,
PURPOSE, NETFLIX, HONEYWELL, BMW Group, ...

[ RECOGNITION ]

0+Awards

/ If Design, IXDA,CANNES LION, KYOORIUS BluE ELEPHANT...

[ RECOGNITION ]

0+Awards

/ If Design, IXDA,CANNES LION, KYOORIUS BluE ELEPHANT...

[ IMPACT ]

0+$M

/ Raised for our Clients

[ IMPACT ]

0+$M

/ Raised for our Clients

[ OFFER ]

Skillsets

UX DESIGN
UI/UX
AI Prototyping
DESIGN SYSTEMS
ACCESSIBILITY
USER TESTING
B2B Enterprise
SaaS
AI Native
WEB DESIGN

CONTENT WRITING
CAMPAIGN
Creatives
BRANDING AND IDENTITY
ILLUSTRATIONS & Typography
MOTION Design
B2B Enterprise

FRAMER
NO CODE AND DEVELOPMENT
NATIVE AND RESPONSIVE APP/WEB
AIR TABLE
FRONT END

[ OFFER ]

Skillsets

UX DESIGN
UI/UX
AI Prototyping
DESIGN SYSTEMS
ACCESSIBILITY
USER TESTING
B2B Enterprise
SaaS
AI Native
WEB DESIGN

CONTENT WRITING
CAMPAIGN
Creatives
BRANDING AND IDENTITY
ILLUSTRATIONS & Typography
MOTION Design
B2B Enterprise

FRAMER
NO CODE AND DEVELOPMENT
NATIVE AND RESPONSIVE APP/WEB
AIR TABLE
FRONT END

B. / Services

Design that ships,
not design that sits.

Six capabilities, one partnership.
We scope to outcome, not headcount.

UX Design & Strategy

User Research

FLOWS

PROTOTYPES

AI Features

LLM UX

AGENTS

DASHBOARDS

Scalable Design Systems

TOKENS

COMPONENTS

DOCS

UI Design & Handoff

WCAG

RESPONSIVE

ANNOTED

Branding & Art Direction

IDENTITY

CAMPAIGN

STRATEGY

Creative Campaigns

SOCIAL

LAUNCHES

NARRATIVE

UI Design & Handoff

WCAG

RESPONSIVE

ANNOTED

Branding & Art Direction

IDENTITY

CAMPAIGN

STRATEGY

Creative Campaigns

SOCIAL

LAUNCHES

NARRATIVE

What our friends say

Kinshuk, I really appreciated working with you and helping us shape the AQMx platform. Thank you again for your reactivity, adaptability, and great suggestions along the way!

Juliette Laurent

Air Quality Specialist, CCAC, United Nations

Thanks so much for all the work on the Purpose website and rebranding effort - we couldn’t have done it without you!!!

Claire Dimmock

Associate Director Project Management, Purpose

Stellar design work, Samya brings patient, calm leadership. He communicates clearly, stands firm when it matters, and bring a steady, composed energy that's rare in creative work.

Sheetal Raghav

Creative Director, Animal

C. / How we work

Build for every stage

Startups

Scale-ups

Enterprise

Seed to Series B.
Finding the product and building the brand simultaneously.

You're moving too fast to wait for a hire. We drop in as your design team - product, brand, and everything in between.

You'll be working with

Design+Strategy

Immersion

Structured onboarding across your product, users, market, and brand positioning. Right context in, right decisions out.

ONBOARDING AND ALIGNMENT CALLS

Open channel

A standing session to review product and brand work, brief new projects, and keep momentum. In-person when possible.

Brainstorming

We map out competing product and brand directions using your brief, user signals, and market context. You pick the path, we refine it.

Workshops

DesiGN Sprints

UX Interviews

AI Prototyping

Brand & identity

Naming, logo, visual language, guidelines, tone. The full foundation so every touchpoint looks intentional, not improvised.

BRANDING & IDENTITY

ILLUSTRATIONS/Typography

DESIGN SYSTEMS

Build and validation

Components, screens, and brand assets built from a shared system - plus production-ready prototypes so you can test with users and demo to investors before writing a line of code.

UX DESIGN

USER TESTING

Handoff & Governance

Startups

Scale-ups

Enterprise

Seed to Series B.
Finding the product and building the brand simultaneously.

You're moving too fast to wait for a hire. We drop in as your design team - product, brand, and everything in between.

You'll be working with

Design+Strategy

Immersion

Structured onboarding across your product, users, market, and brand positioning. Right context in, right decisions out.

ONBOARDING AND ALIGNMENT CALLS

Open channel

A standing session to review product and brand work, brief new projects, and keep momentum. In-person when possible.

Brainstorming

We map out competing product and brand directions using your brief, user signals, and market context. You pick the path, we refine it.

Workshops

DesiGN Sprints

UX Interviews

AI Prototyping

Brand & identity

Naming, logo, visual language, guidelines, tone. The full foundation so every touchpoint looks intentional, not improvised.

BRANDING & IDENTITY

ILLUSTRATIONS/Typography

DESIGN SYSTEMS

Build and validation

Components, screens, and brand assets built from a shared system - plus production-ready prototypes so you can test with users and demo to investors before writing a line of code.

UX DESIGN

USER TESTING

Handoff & Governance

D. / Price

No guesswork on pricing -
Two plans, transparent rates.

SUMMIT

CLUB

SUMMIT

CLUB

Pick your route -
Both lead up.

One call - we look at your product, you look at our portfolio. If there's a fit, you pick a tier and we're in your Slack by Monday.

SUMMIT

CLUB

Base Camp

Brand/UX Audit (2-3 Weeks)
Most clients start here, then move to The Summit

2,800

↗

Heuristic evaluation across your key flows and brand touchpoints

↗

Competitor benchmarking

↗

1 Design Sprint - Workshop/Ideation sessions

↗

High Fidelity AI Prototypes

↗

Prioritised action report

Book call

The Summit

Monthly Design Partner Retainer
2 months minimum commitment

6,000

/Month

↗

Fractional design leadership embedded in your team

↗

UX design sprints and workshops, wireframes, High Fidelity AI Prototypes & no-code development

↗

Brand: Visual design, designs systems, guidelines, campaigns

↗

Tailored for each level of your business

Book call

Don't stall your roadmap for a hire.

Ship with a design partner who matches your pace.

With Ascend

Strategy & Design

Test

Launch

In-house

Hiring

Onboarding

E. / MEET THE TEAM

Co-op of three -
no layers.

Co-op of three. No layers.

Kinshuk Bose

Founder /
Lead Product Designer

12+ years designing enterprise products at Honeywell, BT Group, and Simpplr. Three patents, an iF Design Award, and a habit of shipping things that move metrics.

Samya Ghosh

Co-OP Partner /
ART DIRECTOR & Design

Art director by title, systems thinker by habit. Led creative for orgs like UNICEF and Meta. Brings Cannes Lions energy and dad-joke timing to every project.